AMY'S BLOG

True communication goes far beyond exchanging words. It's rooted in empathy, patience and a willingness to meet people where they are. In the latest Focus on WHY conversation, Louise Baxter MBE spoke about the importance of making communication accessible and human, particularly when supporting vulnerable individuals. Her message was clear: when people struggle to understand, it is not their failure, it is our responsibility to adapt. Sometimes that means slowing down, simpl

This week, I’ve been reflecting on two powerful diary entries written by my grandfather just one day apart, in the early days of WW2. They capture something deeply human, something that feels just as relevant today as it did then. A farewell between two brothers. A train platform. A handshake. A single wave. Then gone.   What strikes me is the restraint. The awkward casualness. The unspoken emotion. They didn’t know it would be the last time they’d see one another and yet, ho

Success isn’t only your achievements or recognition, it’s also about alignment, growth and impact. But what does success truly mean to you and how do you experience it in a way that feels meaningful?   When you define success through your values rather than external markers, you create a foundation that sustains you beyond fleeting accomplishments. My success values guide me personally and professionally, helping ensure my life is intentional and fulfilling. They are: Transfo

One phrase that my guest, Chaandani Khan. shared in this week’s podcast episode 505 Limitless Potential   has stayed with me: ‘the acceptance journey is not for the faint of heart.’ This resonated deeply, not simply because acceptance is such a universal challenge, but owing to the way Chaandani described the necessity to lean fully into discomfort and loss before being able to move forward in life. What struck me most was her candidness around the realities of loss: loss of

Once again we find ourselves living and working in uncertain times. However, whether it’s market volatility, geopolitical events, organisational change or shifts in your personal life, uncertainty can make it feel as though you’re navigating without a compass. When this happens, it’s easy to slip into reacting rather than consciously choosing how you lead your life and your work. This is exactly when purpose becomes most valuable. Purpose acts as a stabilising force, giving y

This week’s Focus on WHY podcast episode 503 Walk in Winning with Ed Jordan  left me pondering the profound power of the pause. Ed shared how, in his work as both musician and speaker, he resists the instinct to fill silence on stage. Instead, he intentionally holds the space, allowing his message to settle before moving forward.   For Ed, pausing is not about performance or drama. It's an act of respect; a conscious choice to slow the moment so listeners can absorb what they

Remembering is usually associated with the past: facts, faces, names, dates. Yet what if remembering is less about looking backwards and more about who you are choosing to be right now in the present?   This week on the Focus on WHY podcast in episode 501, my guest Rachael Edmondson-Clarke  shares a quietly powerful journey of remembering—catching yourself, reconnecting with purpose and choosing, every day, how you want to show up.   Although Rachael spoke about a dramatic ev

Purpose. It’s a word that enhances vision statements, fills the pages of self-help books and flows easily in coaching conversations. Yet, as I revealed in my milestone 500th episode of Focus on WHY , purpose isn’t a grand declaration or a prize waiting at the end of a quest. It’s quieter than that as it is embedded into the everyday moments of your daily life.   When you picture living with purpose, you might imagine radical life changes—a new career, a dramatic house relocat