WHO is AMY?
Hi, I’m Amy Rowlinson. I help individuals and organisations live and work with purpose, clarity and deeper meaning. As a purpose and fulfilment coach, author, speaker, mastermind host and podcast strategist, I guide people to align their values with action to create a living legacy.
With over 30 years’ experience spanning recruitment, marketing, teaching, property investing, podcasting, coaching and training, I bring practical insight, empathy and strategy to every conversation. I’m a certified life purpose coach, NLP Master Coach, Master Practitioner in Time Line Therapy™, Hypnosis and NLP, journal therapy coach and a One of Many™ women’s coach.
Through coaching, speaking and masterminds, I help you uncover your why, close purpose gaps and transform how you live and work — building fulfilment, impact and a life aligned with what truly matters.
My Core Values
Achievement: Purpose-driven action for meaningful success
Brilliance: Leveraging unique strengths with clarity and confidence
Connectedness: Building bridges between people, purpose and possibility
Diversity: Celebrating individuality
Effervescence: Bring energy, inspiration and fresh perspectives
Fun: Infusing life and work with joy
Growth: Supporting sustainable transformation for a living legacy
My Why, Purpose, Mission and Vision
Why: A lifestyle reassessment after burnout revealed the need for sustainable living
Purpose: To shine a light on what’s possible when you Focus on Why
Mission: To shift the global fulfilment dial and inspire meaningful living
Vision: To empower individuals and organisations to align values with purposeful action creating lasting impact and a better future for all.
If you’re ready to live and work fully aligned life with what truly matters, let’s have that conversation today
Coaching Certification
I have been coaching, mentoring and consulting on the topic of purpose since 2019 and am certified in several coaching modalities including:
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One of many™ Certified Women's Coach – recognised and accredited at Level 1 by the International Coaching Federation (ICF), meeting standards of excellence within the coaching industry, 2024
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NLP Master Coach – Edge NLP Limited, 2021
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Time Line Therapy™ & Hypnosis Master Practitioner – Edge NLP Limited, 2021
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NLP Master Practitioner – Edge NLP Limited, 2021
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Journal Therapy Coach – Journal Therapy Diploma, Centre of Excellence, 2021
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Life Purpose Coach – Life Purpose Coach Diploma, Centre of Excellence, 2020
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NLP Practitioner – Edge NLP Limited, 2020
Awards, Certification, Recognition and Achievements
GLOBAL IMPACT
Focus on WHY is a Business for Good
Creating a World Full of Giving!
When you work to create light for others,
you naturally light your own way!
What if every time I coach a client something good happens in the world?
Could your business be a B1G1 Business for Good?
Absolutely! B1G1 is a global movement helping over 2,800 businesses across 48 countries become real 'Businesses for Good'. To date, B1G1 has created over 370 million giving impacts by supporting more than 450 carefully vetted, high-impact projects around the world. My company is proud to be part of that journey.
What makes B1G1 so special is how it seamlessly integrates measurable impact and meaningful storytelling into everyday business activities, engaging teams, clients and communities in new and powerful ways.
Join B1G1 here using my unique code BM16478 as B1G1 will reward us both by giving us tokens to spend on more worthwhile impacts.
Here are the Total Impacts Focus on WHY has made so far...