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AMY'S BLOG
One thought-provoking topic each week with one action arising.

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Focus on Adaptation
I’m writing this while sitting in an empty office. Everything is back in boxes again. It feels like only yesterday – July, in fact – that I was boxing up 19 years of ‘stuff’, unpacking it all and settling in. Now, while our new house is being fully refurbished, we’re relocating once more, which means… yes, packing everything up and moving again. As you read this, you might recognise that feeling of transition – the sense of being between what was and what’s next. That’s why

Amy Rowlinson
Dec 19, 20252 min read


Focus on Intentions
Intentions give shape to how you show up in the world. They act as a quiet compass, guiding your thoughts, your choices and the energy you bring into each moment. As you move towards the end of the week, setting intentions can help you shift from simply getting things done to living with a sense of meaning and direction. It’s one of the reasons behind why I started writing this newsletter. Since 14 August 2020, each newsletter has focused on a single theme, offering you a m

Amy Rowlinson
Dec 12, 20251 min read


Focus on Enough
Listening back to this week’s Focus on WHY episode 492 featuring Alison Maitland and Liz Walker , one theme rose to the surface: the liberating idea that being enough, exactly as you are, isn’t merely acceptable but vital for genuine leadership and a grounded sense of self. Alison spoke openly about the significant challenges she has faced, including breast cancer, yet her instinct has always been to operate from a place of possibility. She wasn’t striving to become someone

Amy Rowlinson
Dec 5, 20252 min read


Focus on Birthdays
This Sunday will be a day filled with celebration. Not only is is St. Andrew’s Day, it’s also my birthday! How has it crept up on me so fast again? It only feels like yesterday I was in Rhode Island with my husband and cousins celebrating turning 50, wondering what the next decade might hold. Then suddenly another year has zoomed by. Instead of feeling startled, I’ve learned to treat my birthdays as gentle invitations to pause. Nothing overly serious, just a quiet moment to

Amy Rowlinson
Nov 28, 20252 min read


Focus on Letting Go
Letting go can feel like an impossible ask. You’ve been taught, both subtly and openly, that certain hurts are better held onto or tucked neatly out of sight. You might not realise that releasing them could be the key to easing a lifetime of shame, resentment or grief. Listening to Dr Jane Lewis in Focus on WHY podcast episode 490 Forgiveness Heals Toxicity, you hear from someone who hasn’t only explored release as an idea, but lives its raw and human truth. Letting go does

Amy Rowlinson
Nov 21, 20252 min read


Focus on Rigour
Rigour isn’t a word you’d usually connect with purpose, impact or wellbeing. It often suggests rules, discipline or even restriction. Yet when I recorded Focus on WHY Reflections with Actions episode 489 , I discovered a different truth: rigour is the steady thread running through every story of transformation, empowerment and meaningful change my guests shared. You probably talk about philanthropy, entrepreneurship, leadership, health or money in emotional terms — instinct

Amy Rowlinson
Nov 14, 20252 min read


Focus on Purpose Gaps
Ever feel like you’re rushing around, getting loads done, yet somehow not moving forward? You’re not alone. Most people I coach aren’t stuck because they lack motivation or talent. It’s because, somewhere along the way, they’ve drifted away from their purpose. That quiet feeling of restlessness, burnout or the sense that ‘something’s missing’? That’s what I call a purpose gap . It’s the space between your intention and your actual impact. The difference between what really

Amy Rowlinson
Nov 7, 20252 min read


Focus on Poppy Day
London Poppy Day this year took place yesterday on 30 October 2025. It’s the flagship fundraising event for the Royal British Legion’s annual appeal, bringing together over a thousand serving personnel from the Royal Navy, British Army and Royal Air Force alongside civilian volunteers at 70 train stations across the capital. Being a Royal British Legion (RBL) poppy seller on London Poppy Day fills me with so much joy. The 12 hours I spent volunteering yesterday at London Br

Amy Rowlinson
Oct 31, 20252 min read
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