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AMY'S BLOG
One thought-provoking topic each week with one action arising.

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Focus on Poppy Day
London Poppy Day this year took place yesterday on 30 October 2025. It’s the flagship fundraising event for the Royal British Legion’s annual appeal, bringing together over a thousand serving personnel from the Royal Navy, British Army and Royal Air Force alongside civilian volunteers at 70 train stations across the capital. Being a Royal British Legion (RBL) poppy seller on London Poppy Day fills me with so much joy. The 12 hours I spent volunteering yesterday at London Br

Amy Rowlinson
Oct 31, 20252 min read


Focus on Liberation
Today marks exactly one year since the publication of my book, Focus on Why: Create a Purposeful Way of Life . It’s a milestone that invites reflection, not only on the book itself but on the themes that have shaped my life and work for as long as I can remember. It’s no coincidence that my favourite book ( The Count of Monte Cristo ), my favourite film ( The Shawshank Redemption ) and Focus on Why , the book I wrote, all converge around the same core idea: that purpose and

Amy Rowlinson
Oct 24, 20253 min read


Focus on Human Spirit
Last weekend at the Professional Speaking Association’s annual summit, I witnessed what I can only describe as the most powerful and unforgettable talk I’ve ever experienced. Flight Lieutenant John Peters’ keynote, Tornado Down: Performance Under Pressure , was captivating, haunting and yet delivered with remarkable humour and humility. His story reached deep into the audience’s hearts, reminding us of the extraordinary strength of the human spirit when faced with unimaginabl

Amy Rowlinson
Oct 17, 20253 min read


Focus on Selfish Leadership
Selfish. It’s one of those words that feels heavy in the mouth. From childhood, we’re told not to be selfish but instead to share, to give, to think of others first. But what if, as Gary Parsons suggests in this week’s Focus on WHY podcast episode 484 Reinventing Selfish Leadership , we’ve had it all wrong? Some words, when reframed, flip their meaning entirely. ‘Selfish’ is one of them. Broken down, it simply means to have the character of oneself, to focus on one’s own ne

Amy Rowlinson
Oct 10, 20252 min read


Focus on What You Plant
At last year’s Professional Speaking Association conference, one of the standout keynotes was from Steve Bustin, my guest from episode...

Amy Rowlinson
Oct 3, 20253 min read


Focus on Comfort
Life feels like it’s speeding up, doesn’t it? Just when you think things might finally settle, another change comes hurtling around the...

Amy Rowlinson
Sep 26, 20252 min read


Focus on Gardening
This week, I’ve felt tired and recognised the need to rejuvenate, so I retreated to the garden–my sanctuary. It gives me space to...

Amy Rowlinson
Sep 19, 20252 min read


Focus on Business Books
Business books today play a vital role in sharing knowledge and expertise, inspiring change and shaping conversations. All forming the...

Amy Rowlinson
Sep 12, 20252 min read
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