A couple of weeks ago, I had a peer mentoring session who shared with me that what I’d just articulated to him about my book in our conversation had been really impactful, inspiring and relatable. He then challenged me to produce a series of TikTok videos to explain the work I do and how I help people with their purpose. Until Tuesday I had still not posted a single video.
While on my lunchtime dog walk strolling around the block, it dawned on me that it was 24 September and my book would be out in exactly one month’s time. I quickly whipped out my phone, pressed record and started talking. Nine minutes later, in one take, I’d recorded an explanation of what I’d had to overcome to get my book over the line in order to be released on 24 October. I shared how I overcame imposter syndrome, self-doubt and became more comfortable with feeling vulnerable.
Adding closed captions, I posted the video on TikTok (you can watch it here) and on other social medium platforms. Between them, that one video has had more than 3000 views. The feedback I've had from people has been both reassuring and encouraging. In being relatable and authentic, people said they felt that they were walking right alongside me.
My podcast guest this week, Heather Townsend, among many roles in life is councillor of Flitwick and this week proved particularly challenging for her and fellow residents as extreme flooding affected the whole community. An article on BBC News featured Heather sharing an incredibly authentic, relatable and emotional video which you can watch here.
How do you show up on social media? Are you relatable, respected and authentic?
Focus on Relatability. Focus on WHY!
ACTION POINT - How could you be more relatable, meaningful and authentic in your social interactions?
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