HI, I'm AMy
Hi, I'm Amy. I help individuals and organisations live and work with purpose, clarity and deeper meaning. If you’re ready to move beyond going through the motions and start creating a life and career aligned with what truly matters, please let me guide you to uncover your why, close purpose gaps and take purposeful action that leaves a lasting impact.
As a purpose and fulfilment coach, author, speaker, mastermind host and podcast strategist, I bring over 30 years of experience across recruitment, marketing, teaching, property investing, podcasting, coaching, and training. I combine practical insight, empathy and strategy to help you translate self-discovery into meaningful change.
Working across multiple coaching modalities, I am certified as a:
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Life Purpose Coach
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NLP Master Coach & Master Practitioner in Time Line Therapy™, Hypnosis and NLP
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Journal Therapy Coach
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One of Many™ Certified Women’s Coach
These tools, alongside my experience, allow me to guide clients through transformations that are both practical and profound — helping them align values with action, reignite motivation and create fulfilment in both life and work.
If you’re ready to stop drifting, reclaim your energy, and live a life aligned with what truly matters, let’s have a conversation today.
My Core Values
Achievement: Purpose-driven action for meaningful success
Brilliance: Leverage unique strengths with clarity and confidence
Connectedness: Build bridges between people, purpose and possibility
Diversity: Celebrate individuality
Effervescence: Bring energy, inspiration and fresh perspectives
Fun: Infuse life and work with joy
Growth: Support sustainable transformation for a living legacy
My Why, Purpose, Mission and Vision
Why: After burnout, I discovered the need for sustainable living and meaningful work
Purpose: To shine a light on what’s possible when you Focus on Why
Mission: To shift the global fulfilment dial and inspire meaningful living
Vision: To empower individuals and organisations to align their values with purposeful action, creating lasting impact and a better future
ready to live and work WIth PURPOSE?
If you’re ready to stop drifting, reclaim your energy, and live a life aligned with what truly matters, let’s have a conversation today.
Coaching CertificationS
I have been coaching, mentoring and consulting on the topic of purpose since 2019 and am certified in several coaching modalities including:
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One of many™ Certified Women's Coach – recognised and accredited at Level 1 by the International Coaching Federation (ICF), meeting standards of excellence within the coaching industry, 2024
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NLP Master Coach – Edge NLP Limited, 2021
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Time Line Therapy™ & Hypnosis Master Practitioner – Edge NLP Limited, 2021
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NLP Master Practitioner – Edge NLP Limited, 2021
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Journal Therapy Coach – Journal Therapy Diploma, Centre of Excellence, 2021
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Life Purpose Coach – Life Purpose Coach Diploma, Centre of Excellence, 2020
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NLP Practitioner – Edge NLP Limited, 2020
Awards, Certification, Recognition and Achievements
GLOBAL IMPACT
Focus on WHY is a Business for Good Creating a World Full of Giving!
When you work to create light for others, you naturally light your own way!
What if every time I coach a client something good happens in the world?
Could your business be a B1G1 Business for Good?
Absolutely! B1G1 is a global movement helping over 2,800 businesses across 48 countries become real 'Businesses for Good'. To date, B1G1 has created over 370 million giving impacts by supporting more than 450 carefully vetted, high-impact projects around the world. My company is proud to be part of that journey.
What makes B1G1 so special is how it seamlessly integrates measurable impact and meaningful storytelling into everyday business activities, engaging teams, clients and communities in new and powerful ways.
Join B1G1 here using my unique code BM16478 as B1G1 will reward us both by giving us tokens to spend on more worthwhile impacts.
Here are the Total Impacts Focus on Why has made so far...