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Focus on Purpose

Updated: Feb 19, 2021

"Think of purpose as the beam from a lighthouse, even if the sea is rough and dark, you know where to go.” Davide Pagnotta

Who you are and what you do matters. WHY you do it, matters most. The way you live your life and run your business is as a result of your everyday choices. Are you making the right choices, making the right decisions? Are you even asking the right questions? WHY is the most enlightening of all questions.

When you know who you can help and what impact you can have, you place people at the heart of your decisions and you create purposeful, fulfilling work which solves personal, professional, even global problems.

Every business should Focus on WHY because WHY is its foundation. Build your business around WHY so it becomes your constant heartbeat. By focusing on WHY and taking responsibility for everything you do in life, it empowers you to design anything you desire. Defining your business purpose and then standing by your purpose will ensure that you meet your goals and stay on mission with your vision.

Why do you do what you do? You only have to listen to the Focus on WHY podcast to hear the huge variety of different stories that people have shared with me. They've run ultra marathons, they’ve climbed mountains, some have lost everything and started again, witnessed disasters or used superpowers against kryptonite all because their WHY is so strong.

Why do you do what you do? Do you even stop to think about it? Do you just exist day in, day out, rolling with the punches, drifting not even thinking or challenging why you're doing what you're doing?

How often do you think "I'll do that tomorrow"?

You only live once. Make every single moment matter.

If we all work together, rocket and compass style, live a fulfilling life and work with others to collectively achieve our individual goals, we piece together the jigsaw of life.

Life is a marathon, not a sprint. Things happen along the way. But when you know what your destination is, the journey is where you discover who you truly are. Have a purpose! Have a plan! Focus on WHY!


What's your purpose? Think about why you're doing what you're doing. Who will you reach out to help today?


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